“Decisions are only as good as the assumptions they are built on. Cohen shows you which ones to use and which to watch out for.” — John Danner, UC Berkeley and Princeton faculty member, global advisor, and keynote speaker

“Andy challenged the thinking and attitudes of my team with some real eyeopening consequences. In my experience, it is rare that such an impactful person can translate these skills into written form. Reading this is like he is in the room with you.” —Irene Dorner, former President and Chief Executive Officer of HSBC USA

“Andy’s unique perspective on decision making in cyber security provided the insights to challenge our own assumptions, breakthrough the status quo, and help improve performance on the battlefield and in cyberspace.” — General (Ret) Keith Alexander, CEO IronNet Security, former director NSA and 1st commander of U.S. Cyber Command

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Book Description

Challenge Your Assumptions. Change Your World.

Introducing the Assumpt! A Breakthrough to Faster, Better Business Decisions

Orville Wright, cofounder of modern aviation, dismissed the idea of creating a landing strip. He assumed that if man had to smooth out the airstrip, he didn’t deserve to fly. Houdini, master of escapes, didn’t know how to exit a new model car. He assumed that all door handles operated in the same way. Good decisions are often stymied by assumptions that go unchecked. So why does this book encourage you to make assumptions? Because your assumptions are a key component in your daily decision-making process.

 

Attempting to avoid making assumptions is as impossible as trying to stop breathing. It can’t be done. Instead, this book shows you how to utilize your assumptions productively and in ways you haven’t imagined. But how do you identify your assumptions? How do you separate out those that help or hurt? Build or destroy? Solve problems or create new ones?

 

Challenge Your Assumptions, Change Your World is full of big ideas. It offers unique pathways for identifying, managing, and challenging your assumptions that will change how you make decisions and in turn increase your success in business and in life.

What people are saying about the Assumpt!

The Assumpt! changed the way we think.

Associate Director, Global Regulatory Affairs Bayer Health Care

The magic of the Assumpt is that it enhances critical thinking across all cultures.

Co-Developer of Stanford University’s Advance Leadership Program for Asian Executives

Our small business members were blown away by Andy’s presentation and the power of the Assumpt! Strategy. His ratings were unprecedented. The attendees loved it!

Education Chair, Entrepreneurs' Organization of New York

Andy Cohen’s program on “The Assumpt” provided our participants with insights into everyday challenges in business communications where our assumptions hold us back from reaching our full potential.

Chief Executive Officer Convention Industry Council

Free Sample Chapters to Read

Chapter 1: How This Book Can Help You

This book is about seeing things for what they are, or are not, so you can always make the best decision under any circumstance. More specifically, it is about ideas, choices, opportunities, and solutions and how to get more of the right ones to drive your success in business and in life.

Consider this book a journey that equips you with more arrows in your mental quiver. You will have more options to draw from when faced with change or what feels like insurmountable odds. Your arrows will be not only plentiful but also constructed in a way that lets you clearly take aim and increase the odds of hitting the bull’s-eye with greater accuracy. This journey enhances your ability to overcome the perceived barriers keeping you from achieving your daily goals and long-term dreams. You’ll discover the infinite rewards of challenging your assumptions, which include creating the opportunities you seek.

Read more…

 

Chapter 2: What You Fear and Love About Assumptions

Your assumption is like fire. Depending on how you use it, it can burn down your house, leaving you homeless, or it can cook your food, giving you energy. If you only invest in the negative side of fire because of a fear of the flame, you miss out on the multiple benefits that flame provides. How often do you think of your assumptions as something bad to avoid making? In this chapter, you will discover that we share a learned bias toward assumptions that constricts our ability to use them to our advantage. Luckily, overriding the maxim “I shouldn’t assume” is easier than you think and is the first step toward putting your assumptions to work for you.

 

Dangerous Assumptions Travel Far

 

In the winter of 1998, NASA launched a revolutionary new spacecraft. Nine months later, it disappeared—a victim of an unforgivable assumption.

NASA had collaborated with Lockheed Martin to build the $193.1 million Mars Climate Orbiter, a robotic probe designed to orbit Mars in order to study the Martian climate, atmosphere, and surface.[ii] The 745-pound machine would give the world an unprecedented glimpse at Earth’s nearest planetary neighbor.[iii] It signaled a natural shift in NASA’s focus: first we landed on the Moon, and now our sights were set on the mysterious red planet.

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Andy’s Earlier Best Seller

Follow The Other Hand.

follow_the_other_hand

A Remarkable Fable That Will Energize Your Business, Profits, and Life

Andy wrote Follow the Other Hand in order to help readers discover innovative ways to dramatically improve their businesses. The theme of the book uses magic-as-metaphor. The secrets revealed are based on a process that helped produce a billion dollars in sales for some of the world’s most recognized brands, including Merrill Lynch, Time Warner, and Procter & Gamble. These lessons are taught through the character Jonathan West.

Read more

When Jonathan West tells people he is in the oil business, he likes to watch them silently count the dollars that he is worth. But Jonathan is not running ExxonMobil or Chevron—he is in the olive oil business. It is a family business and it is facing a crisis: its mom-and-pop customers are disappearing and the big supermarkets are a threat. The business is in trouble and needs an urgent reinvention.

Reviews

What Andy Cohen shows up his sleeve is the magic of reinventing your business. Never take a no for an answer – in fact, turn the no into a yes!Steve Cone, Author and Chief Marketing Officer, Epsilon

Pure Magic. One of the few business books that presents real and valuable ideas to grow your business in an enjoyable read.–Greg Marchi, Chief Representative, CKGSM Graduate School of Management

He encourages readers to challenge assumptions, build brand trust, discover their competitive edge and create a ‘wow’ factor.–Fortune Innovation Forum

A rare read. In less than two hours this book transforms the way you think about innovation and business creativity.–Carol Hamilton, President, L’Oreal Luxury Division

…could make a best-seller–The New York Times

Magic, adventure and better business practices ensue.–Advertising Age

…he wants to make us question our assumptions.–The Dallas Morning News

Follow the Other Hand is a quick read because it’s interesting and provides a lot of insights into corporate culture and the ways we create barriers to new thinking approaches or accent conventional wisdom.–Jeffrey Phillips, author and blogger of Thinking Faster

About

Andy wrote Follow the Other Hand in order to help readers discover innovative ways to dramatically improve their businesses. The theme of the book uses magic-as-metaphor. The secrets revealed are based on a process that helped produce a billion dollars in sales for some of the world’s most recognized brands, including Merrill Lynch, Time Warner, and Procter & Gamble. These lessons are taught through the character Jonathan West.

When Jonathan West tells people he is in the oil business, he likes to watch them silently count the dollars that he is worth. But Jonathan is not running ExxonMobil or Chevron—he is in the olive oil business. It is a family business and it is facing a crisis: its mom-and-pop customers are disappearing and the big supermarkets are a threat. The business is in trouble and needs an urgent reinvention.

So what does Jonathan do? He engages the services of a consultant who is considered a magician. Literally. The magician takes Jonathan and his team on a journey of creativity and innovation that helps them revive and energize their entire business strategy. Together they learn how to abandon old assumptions and discover creative new solutions to business. And they learn a magic trick or two along the way.